Serve the City has grown into an international movement mobilizing volunteers to show kindness in practical ways to people in need all over the world. As we continue to expand into new cities, it is imperative that we communicate a clear message to the international community. Serve the City exists in many cities, but it is a single movement united in clear purpose and calling.
One of the tools we use to promote this unity is a common visual identity and branding. While Serve the City will always celebrate expressions of creativity by local leadership, adherence to these standards is a non-negotiable. Our willingness as a Serve the City community to abide by these guidelines will allow each of us greater partnership with global corporations and non profit organizations. These standards are reviewed by Serve the City International’s leadership on an annual basis.