Serve the City has grown into an international movement mobilizing volunteers to show kindness in practical ways to people in need all over the world.  As we continue to expand into new cities, it is imperative that we communicate a clear message to the international community. Serve the City exists in many cities, but it is a single movement united in clear purpose and calling.

One of the tools we use to promote this unity is a common visual identity and branding.  While Serve the City will always celebrate expressions of creativity by local leadership, adherence to these standards is a non-negotiable.  Our willingness as a Serve the City community to abide by these guidelines will allow each of us greater partnership with global corporations and non profit organizations. These standards are reviewed by Serve the City International’s leadership on an annual basis.

The truth is here

The Help Files is our monthly article providing information, resources, how-to articles, and more for our cities to develop their work, volunteers, projects, and partnerships. Check it out!

City Logo

To help your city, we want to provide you with tools to help you create your “city-branded” Serve the City logo.

  • Pick a colour from the colour palette included in the file
  • Modify the text to insert the name of your city
  • Use a different font / typography
  • Resize elements
  • Move elements


The skyline from Serve the City serves the purpose of reinforcing the visuals of our publications and materials.

City Resources


The hand can be used as a design element. As a general rule, it is prefered to use a full hand.

However, in certain cases, the use of the Hand City symbol is allowed.

In any case, the use of the hand as a design element does not cancel the rule that the UNMODIFIED Serve the City logo must appear on every publication. Also, the use of the typography only is never allowed and should always be integrated within the full logo.


Below can you find templates for stationaries and presentations. For PowerPoint and Keynote, make sure to look at the different slide styles available within the template.

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